Industry News

Trends, insights, and analysis shaping the future of commerce, direct selling, and Shopify-based ecosystems.

Rodger Smith Joins ShopIQ as President and CEO

ShopIQ, the Shopify-integrated commerce platform built for direct selling and community-driven commerce models, today announced that Rodger Smith has joined the company as President and CEO.
Brett Merritt
January 5, 2026
4
min read

Why I Joined ShopIQ

Rodger Smith shares why he joined ShopIQ after years working in direct selling, MLM software, and ecommerce. He explains how infrastructure, not products or people, often limits growth, why Shopify has become the ecommerce standard, and why thoughtful architecture is essential for modernizing direct selling without sacrificing trust or scale.
Rodger Smith
January 15, 2026
3
min read

The Ecommerce Stack Direct Selling Has Been Waiting For

With the flexibility of Shopify Plus and the structure of a purpose-built backend, ShopIQ brings enterprise-grade tools to modern selling models.

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