Industry News
Trends, insights, and analysis shaping the future of commerce, direct selling, and Shopify-based ecosystems.

The 2026 Direct Selling Divide: Insights from the DSN Quick Poll
Analysis of the Direct Selling News February 2026 poll results regarding company performance and how modern technology supports industry stability.

Direct Selling Tech is Evolving: Why I’m Heading to DSU This April
ShopIQ CEO Rodger Smith previews the April 2026 DSU Event and DSN Global Celebration. Discover why the direct selling industry is at a turning point with Shopify and how to future-proof your ecommerce model.
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What True Frictionless Checkout Means for Direct Selling
Frictionless checkout improves conversion. In direct selling, it also raises the bar for attribution, subscriptions, and compensation integrity as complexity increases.
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Social Commerce for Direct Selling: How to Adopt Shopify Without Compromising Commissions
Social commerce drives 20% of retail sales. Learn how ShopIQ makes Shopify for Direct Selling stable for the field while protecting compensation integrity.

Why Shopify Is Becoming the Ecommerce Foundation in Direct Selling
Evaluating Shopify for Direct Selling? Understand the structural shift behind ecommerce modernization and what clean implementation requires.

ShopIQ is the “Best Ecommerce Platform” for Direct Selling on Shopify
ShopIQ introduces a modern commerce solution built on Shopify, purpose-built to support MLM and direct selling companies at scale.

Rodger Smith Joins ShopIQ as President and CEO
ShopIQ, the Shopify-integrated commerce platform built for direct selling and community-driven commerce models, today announced that Rodger Smith has joined the company as President and CEO.

Why I Joined ShopIQ
Rodger Smith shares why he joined ShopIQ after years working in direct selling, MLM software, and ecommerce. He explains how infrastructure, not products or people, often limits growth, why Shopify has become the ecommerce standard, and why thoughtful architecture is essential for modernizing direct selling without sacrificing trust or scale.
The Ecommerce Stack Direct Selling Has Been Waiting For
With the flexibility of Shopify Plus and the structure of a purpose-built backend, ShopIQ brings enterprise-grade tools to modern selling models.
Ready to eliminate field frustration and build revenue with a complete commerce strategy? Let’s Talk.
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