The commerce engine
built for direct sales.
OpenShop is headless ecommerce for direct selling brands. There is no new website editor to learn and no theme to rebuild. Embed our commerce components into the site you already run, and every order reaches your commission engine with referral credit intact.
Book a walkthrough →Commerce that fits how direct selling actually works.
Give customers and the field a modern buying experience without giving up attribution, subscriptions, or visibility into your own data.
Your marketing team stays in control.
Storefront pages, landing pages and campaigns are updated in the CMS your team already uses, so changes go live without waiting on engineering.
Enrollment happens in the cart.
Adding an enrollment item updates cart pricing immediately, so joining is part of a normal checkout instead of a separate sign-up flow.
Referrals that survive the journey.
True Track resolves referrals on the server, so credit holds across pages, sessions, devices and channels.
Keep your site.
Embed commerce.
There is no new website editor to learn and no theme to rebuild. OpenShop’s commerce components embed into the site you already run, whether that is Webflow, Wix, WordPress or a fully custom build.
Keep the site you have
Webflow, Wix, WordPress or a fully custom build. The front end stays yours and your team keeps working the way it already does.
Embed the components
A single snippet places OpenShop’s commerce components into any page: product listings, cart, checkout and subscriptions.
Marketing stays in control
Copy, layout and campaigns change in your own CMS, the same way they do today.
One commerce engine.
Every system connected.
Each layer has one job, so you gain speed without another tangle of plugins and custom connections.
Own the experience
Carry the context
Run the back office
Commission-ready by design.
OpenShop captures the event and carries the context your commission engine needs.
Identity
Carry customer and representative identity from the site through checkout to the back office.
Transaction context
Normalize orders, subscriptions, refunds and currencies without losing business context.
True Track attribution
Preserve server-side referral context through every step of the customer journey.
Audit and reconciliation
Trace every event, verify outcomes and resolve exceptions in one place.
Order event #OS-18492
Processing liveRep #1842
248 PV
USD
Identity resolved
Customer and representative linked
Transaction normalized
Order schema accepted
Referral preserved
Attribution context attached
Reconciliation complete
Commission engine acknowledged
Direct-selling capabilities,
built into the platform.
One platform for field and financial logic, connected straight to the systems that calculate and pay.
Subscriptions your customers can actually manage.
Every item is its own subscription, so a customer can pause, skip or swap a single product without deleting the whole order template. Referral context carries on every renewal.
True Track knows who drove the order.
Referral context is resolved on the server rather than in the browser, so credit holds across pages, sessions, devices and channels.
Memberships and enrollment
Status and enrollment logic stay aligned with the cart.
Automated campaigns
Coupon generation and campaign operations, automated in one place.
Shareable carts
Representatives send a curated selection in one link, and attribution follows automatically when the customer checks out.
Traceable integrations
Every event logged, every outcome verifiable.
Global experiences
Localized storefronts running on one commerce engine.
Truly headless
Embed components into Webflow, Wix, WordPress or a fully custom build. No new editor, no theme rebuild.
The OpenShop difference.
OpenShop replaces the tools brands usually bolt onto a general-purpose storefront, and connects straight through to the systems that already calculate and pay.
Commerce architecture
Storefront plus add-ons
One integrated platform
Subscriptions
Paid app, whole-order templates
Native, per-item recurring
Attribution
Client-side scripts and cookies
Server-side True Track
Enrollment
Separate sign-up flow
Enrollment item in the cart
Front end
Rebuild on their theme system
Webflow, Wix, WordPress or custom
Integration visibility
Fragmented across plugins
Event-level traceability
Getting started
Replatform, then retrain the team
Embed components into your current site
Questions,
answered.
The things direct selling teams ask us most before moving to OpenShop.
Still have questions?
Talk to the ShopIQ team about what OpenShop would look like on the site you already run.
Book a walkthrough →Do we have to rebuild our website?
No. OpenShop is headless, so the front end stays yours. There is no new website editor to learn and no theme to rebuild. A single snippet embeds OpenShop’s commerce components into your existing Webflow, Wix or WordPress site, or into a fully custom build.
Is OpenShop a plugin for an existing storefront?
No. OpenShop is the commerce engine itself — catalog, cart, checkout, subscriptions and referral tracking are native rather than add-ons layered onto somebody else’s platform. There is no app stack to keep in sync and no theme rules to work around.
Will it connect to our commission engine?
Yes. OpenShop delivers orders, enrollment items and referral credit to your back office in the shape your commission engine expects. Exigo, Pillars, Infotrax and TeqTank are supported alongside your payment, tax, shipping and ERP providers, and every integration is logged down to the individual payload so you can verify exactly what was sent.
What happens to referral tracking?
It holds. True Track resolves referral context on the server rather than in the browser, so credit survives page changes, new sessions, device switches and channel hops. When a representative shares a cart, attribution follows the customer through to checkout automatically, and every shared cart reports its own views, orders, revenue and conversion rate.
Who sets up our catalog?
We do, together. Catalog and product setup is handled with you during onboarding by the OpenShop team rather than being a self-serve task for your staff. Your marketing team stays in control of how products are presented on the site.
How much does it cost?
Pricing depends on your catalog size, the integrations you need and the scale of your field. Talk to us and we will scope it with you.
Build a commerce engine,
not another plugin stack.
See how OpenShop gives customers, the field and operations one connected system.
Exigo · Pillars · Infotrax · TeqTank · Avalara
Complete OpenShop commerce platform
Server-side True Track attribution
Marketing-owned front end in Webflow, Wix or WordPress